:. back to News Releases Menu For immediate release April 5, 2008 For more information, contact: Tribune Media Services Cameron Yung, Executive Director, Newspaper Sales 312.527.8111 cyung@tribune.com TMS DEBUTS BASEBALL MINI-APPLICATION POWERED BY NEWSGATOR CHICAGO-April 5, 2008 — Online newspapers are now able to easily give baseball fans a quick answer to "What channel is tonight's game on?" with the new baseball telecast tracking application from Tribune Media Services. "With the explosion of sports programming on television, consumers are challenged with finding the right channel where their team will play," says Cameron Yung, Executive Director of Sales for TMS. "This fills the need for a quick, visual way of providing that information in a format that naturally lends itself to an advertising sponsorship." TMS selected NewsGator Technologies, Inc. to power this service, as well as other TV and movie listings "mini-apps" now under development for TMS's new suite of specialized content applications, specifically geared for online newspapers. "This innovative service from TMS enables online newspapers to engage readers with highly dynamic and relevant content that increases page views and site visit times," said Jeff Nolan, vice president, NewsGator Software-as-a-Service. "The result is higher ad views and click-throughrates which translate to additional monetization opportunities for online newspapers." Designed to fit on a newspaper Web site page, the application automatically tracks and updates home team schedules and includes all baseball games on local and national channels in their area. TMS is the leader in providing updated listings data to online and on-screen services. Long a provider of complete hosted Zap2it Movies and Zap2it TV pages to hundreds of newspapers, TMS now demonstrates how smaller slices of listings data can help newspapers add reader and advertiser appeal throughout their online sites. About NewsGator Software-As-A-Service NewsGator Software-as-a-Service encompasses NewsGator Technologies' syndication and data services offerings and helps media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator Software-as-a-Service is in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and Discovery Communications. For more information, please visit: www.newsgatorwidgets.com. About Tribune Media Services Entertainment Products Division Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaEntertainment.com.

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